To retain a customer and earning his good will is all the more important in running an industry in this competitive market. In this company the final finish and the quality at the time of delivery and the promptness in delivery is very important. There are various means by which we can attract the customer and retain them. They are as follows :
The company is going hand - in - hand with the growing Information Technology It is now ready to launch its own web site to attract customer's abroad and widening its scope of functioning It is modernizing its manufacturing processes Now it has a quicker reach to the customers and more personal contact can be improved through the e-mail .